Gothenburg, Sweden’s second-largest city, is a dynamic blend of rich culture, striking architecture, and a stunning coastline. Known for its welcoming atmosphere and vibrant urban life, it’s an ideal destination for travelers looking to experience Swedish history, explore scenic vistas, and savor the delights of local cuisine. While the city offers plenty of shopping opportunities, some may find the price tags a bit steep, particularly when it comes to high-end brands. Fortunately, Gothenburg is also home to a wide range of discount stores, allowing savvy shoppers to find great deals on everything from fashion to home goods, making it easier to enjoy a budget-friendly shopping spree.
In this article, we’ll guide you through the best discount stores in Gothenburg that are perfect for bargain hunters. Whether you’re looking for clothes, home décor, or unique Swedish souvenirs, these shops have something for every budget-conscious traveler.
1. Nordstan Shopping Mall
Location: Nordstan, 411 06 Gothenburg, Sweden
Price Range: Budget to mid-range
Main Products: Fashion, electronics, home goods, accessories
Located in the heart of Gothenburg, Nordstan is the largest shopping center in Sweden, and it features a wide range of stores offering discounts and affordable prices. While the mall is home to various high-end shops, it also has numerous outlet stores and discount retailers, making it an ideal spot for finding a deal.
The mall houses brands like H&M, Zara, and Lindex, which frequently offer sales and discounted items. In addition to clothing, you can find stores offering great deals on home décor, cosmetics, and electronics. The mall is a one-stop destination for all your shopping needs, especially if you’re looking for trendy fashion at a reasonable price.
Tip: Keep an eye on the clearance sections in stores such as H&M and Zara, as they often have significant discounts on seasonal items.
2. Åhléns Outlet
Location: Åhléns, Frölunda Torg, 421 42 Gothenburg, Sweden
Price Range: Budget to mid-range
Main Products: Home décor, fashion, beauty products, kitchenware
Åhléns is a well-known Swedish department store, and its outlet store in Gothenburg is a must-visit for savvy shoppers. Offering a wide variety of products at discounted prices, Åhléns Outlet is the perfect place to find high-quality goods without paying full price. The store stocks everything from clothing and accessories to kitchen appliances and home décor.
You can find major discounts on a variety of items, including seasonal fashion, home goods, and cosmetics. The store regularly offers sales, particularly at the end of each season, so it’s worth checking in regularly for great deals.
Tip: If you’re interested in Swedish design, this outlet is a fantastic place to score beautiful, high-quality home décor items at affordable prices.

3. Outleten på Mölndalsvägen
Location: Mölndalsvägen 91, 431 83 Gothenburg, Sweden
Price Range: Budget to mid-range
Main Products: Fashion, footwear, sportswear, accessories
If you’re looking for discounted fashion and footwear, Outleten på Mölndalsvägen is a store you should not miss. This discount outlet features products from a wide range of Swedish and international brands, including Nike, Adidas, and the Swedish brand GANT. Whether you’re looking for trendy clothes, sporty sneakers, or stylish accessories, this store offers great savings without compromising on quality.
The store is organized, making it easy to browse through the different sections, and you can often find big discounts, especially during end-of-season sales. In addition, the outlet frequently holds special promotions on select items, so it’s a good idea to check their website or social media for the latest deals.
Tip: Be sure to stop by during their seasonal sales (spring and fall), as you can often find items at 50% off or more.
4. Kosta Outlet
Location: Kosta Outlet, Kosta, 360 52 Nybro, Sweden (approximately 2 hours from Gothenburg)
Price Range: Mid-range to affordable
Main Products: Glassware, home décor, kitchenware, gifts
While it’s a bit of a drive from Gothenburg, the Kosta Outlet is worth the journey for those looking to purchase exquisite Swedish glassware at a fraction of the cost. Kosta Boda, a world-renowned Swedish glass manufacturer, offers a variety of glass art, tableware, and home décor at discounted prices at their outlet store.
Here, you’ll find beautiful glass sculptures, vases, bowls, and other items that showcase the iconic craftsmanship of Swedish design. Whether you’re shopping for a unique souvenir or looking to decorate your home, Kosta Outlet offers elegant yet affordable options.
Tip: If you’re planning to buy glassware, check for the “seconds” section, where you can purchase items with minor imperfections at significantly reduced prices.
5. City Gross
Location: City Gross, Bäckebolsvägen 15, 422 53 Gothenburg, Sweden
Price Range: Budget
Main Products: Groceries, household products, clothing, toys
City Gross is a Swedish discount supermarket chain that offers more than just groceries. In addition to affordable food items, you can find discounted home goods, clothing, and even toys. This store is particularly useful for travelers who want to pick up souvenirs, snacks, or affordable clothing while keeping their spending in check.
The clothing section offers budget-friendly options for casual wear, while the home goods section features a range of household products at discounted prices. City Gross often holds sales, and during special promotions, you can find even deeper discounts on various items.
Tip: Look out for weekly deals and discounts, especially on household items and food products. This is an ideal place for stocking up on affordable essentials.
6. Bengans
Location: Bengans, 12 Järntorget, 411 05 Gothenburg, Sweden
Price Range: Budget to mid-range
Main Products: Music, books, movies, vinyl records
If you’re a music lover or someone looking for a unique souvenir from Gothenburg, Bengans is a discount store that specializes in music, movies, and books. The store has a large selection of vinyl records, CDs, and DVDs, many of which are available at discounted prices. You’ll also find an extensive collection of Swedish and international literature.
Bengans is a great place to pick up something memorable, such as a classic Swedish album or a book by a Swedish author, while keeping your budget intact. Whether you’re into indie rock, jazz, or classical music, you’ll find plenty of options to explore.
Tip: Check out the “sale” section for excellent discounts on music and books. It’s also worth visiting their online store, which often has exclusive deals.

7. Rusta
Location: Rusta, 412 50 Gothenburg, Sweden
Price Range: Budget
Main Products: Home décor, furniture, cleaning supplies, garden items
Rusta is another popular discount chain in Sweden that offers a wide range of products at affordable prices. With a focus on home improvement and household goods, Rusta carries everything from cleaning supplies and kitchen gadgets to furniture and garden tools. You can find stylish and practical items at budget-friendly prices, making it a great place to pick up affordable home essentials.
Whether you’re looking to refresh your home décor or stock up on cleaning supplies, Rusta has a variety of items to choose from. The store often offers promotions on seasonal products, so it’s worth checking back regularly for the best deals.
Tip: Keep an eye on their weekly deals for extra savings on select home items and outdoor furniture.
8. Lager 157
Location: Lager 157, Gamlestadsvägen 303, 415 11 Gothenburg, Sweden
Price Range: Budget
Main Products: Clothing, accessories, footwear, outdoor gear
Lager 157 is a Swedish discount store that offers a wide range of clothing, footwear, and accessories at unbeatable prices. It’s the perfect destination for anyone looking to upgrade their wardrobe without spending a fortune. The store features both casual and outdoor wear, so whether you’re looking for stylish jeans, cozy sweaters, or practical outdoor gear, you’ll find it here.
Lager 157 often has clearance sales where you can snag even bigger discounts on already affordable items. With a variety of styles available for both men and women, it’s a great place to shop for quality clothing on a budget.
Tip: Check out the clearance racks for amazing deals on off-season clothing and outdoor gear.
Gothenburg is a fantastic city for bargain hunters, offering a wide range of discount stores where you can find everything from stylish fashion to unique Swedish design pieces. By planning your shopping strategy and knowing where to go, you can explore the city without breaking the bank. Whether you’re after trendy clothes, classic home décor, or locally designed glassware, there are plenty of options that cater to all tastes and budgets. The key is to time your visit right – many stores hold seasonal sales, and promotions can offer deep discounts on popular items. With a little patience and some savvy shopping, you’ll discover high-quality products at prices that are often lower than what you’d find in other Scandinavian cities.
In addition, many of these stores are located in convenient areas like Nordstan Shopping Mall or near the city center, making them easily accessible for tourists. Plus, Gothenburg’s friendly shopping atmosphere means you can take your time browsing and enjoy the experience of finding hidden gems. Whether you’re shopping for souvenirs or updating your wardrobe, discount shopping in Gothenburg ensures that you leave with both great products and a smile on your face.